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| Clothespin Display for Anthropologie by IARc Alumni, Tracey Wright Newsome |
Starting next week, you will work directly with local small business owners to transform their stores with fantastic displays on a shoestring budget. Your challenge will be to use your design skills and creativity to move past limited resources in order to get the public talking about your assigned business.
In preparation, use this weekend to complete your second Case Study of the semester: this time focusing on window displays that use unconventional and/or inexpensive materials to make a big impact. Identify a minimum of 8 outstanding (be critical) displays and dissect each to determine materials and cost. In addition to each display's construction, critically analyze the concept, composition and execution. If you were to go about creating the same display yourself, what variables must you keep in mind? Refer to the chapter on Windows in the Visual Merchandising textbook (p.41-107) for a very relevant list of considerations.
As with you first case study, this assignment should take the form of a succinct analysis, complimented by a series of quality annotated/captioned sketches and photographs that expand upon your written investigation. This is due on your blog, with appropriate links and citations, at the beginning of class, Tuesday, February 21.
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