In an effort to update the shopping center's image and redirect its appeal to a new market of consumers, the owner of Seasons Greetings Town Centre has hired our firm, Revisiting Retail, to evaluate the possibility of exchanging several of the shopping center's less-successful chain stores for high-end specialty boutiques. As a way of dipping their toes in the water, the Centre would like to begin the process by testing a series of mini, self-contained pop-up shops in it's light-filled atrium.
Building on what you learned in your case study investigation, as well as this morning's display ideation, you are charged with designing a tiny store-front that fits within an 8'x10' footprint. Along with your given product, the Centre's owners have also provided three unique concepts to direct your exploration.
Over the weekend create 3 mock-ups of each of 3 concept-driven designs, for a total of 9 drawings. Pay special attention to materials and color in this exploration. You will be able to use the computer to aid in future design explorations, but for now, limit yourself to hand-media...as the generation of ideas is key. In each drawing be sure to include a scale figure and any annotations that will help clarify your idea.
Due Tuesday at 8:30 am.