WEEK SIX: Prep Work

Instagram by Addie Jones of Twine & Twill

Today you will embark on an three-week design project in which you will work directly with Triad Local First and area retailers to create window displays that celebrate the qualities that make each business unique and promotes sales.


Building on what you've learned from Emily-Kate and Christopher's presentation on using design to get 'cash registers to ring', our behind-the scenes look at Anthropologie's creative process and, most recently, your window display case study, you are challenged with utilizing unconventional materials and a small budget of $100 ($25 per group member) to make a big impact.


Today: Working as a team, create a schedule outlining your design process over the next three weeks. When will you meet with your client? What are you intermediate due dates? When will you present your design proposals to your client? When will you do necessary prep work? Try to be very mindful when it comes to budgeting the time you need to make things happen. When will you install the windows? And finally, what are you final deliverables? Bear in mind we have six studio sessions (counting today) between now and spring break. Please email me with this information no later than 7 pm this evening. I will review and provide feedback asap so you can share this information with your clients.


Before class on Thursday: Visit your store location, meet with the owner/store manager to learn more about their business and discuss goals for the store window. As this is a real world project with real clients it is of the utmost importance that you are professional and organized at all times. Remember Holland's advice to 'under-promise and over-deliver.'


Also for the beginning of class Thursday: Within your teams, each individual is to develop a minimum of three store-window concepts/ approaches. You will present these to the group for feedback.


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